PROJECT
ROLL APP
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UX/UI Design, User Flow, Capstone
Personal Project
This social media app is an ongoing project for my Master's degree capstone, created in response to the growing demand for more authentic online experiences. Today's social media platforms often prioritize likes, followers, and carefully curated content, creating pressure to perform rather than simply enjoy everyday moments. My goal is to design a platform that encourages users to slow down, capture genuine memories, and connect through creativity instead of validation.
ROLL is built around the nostalgic experience of disposable cameras, using delayed photo development and limited daily film rolls to encourage more intentional sharing. Every design decision is guided by research on Gen Z's desire for authenticity, creativity, and meaningful digital interactions. Rather than maximizing screen time or engagement metrics, ROLL focuses on helping users preserve real moments, build genuine connections, and rediscover the joy of documenting life as it happens.
SMARTCART APP
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UX/UI Design, User Research, Ideation, Wireframing
Personal Project
This grocery shopping app was designed to better understand how users plan their meals and grocery trips, what drives impulse purchases, and how leftover ingredients contribute to food waste. The goal is to create a solution that encourages intentional, plan based shopping while reducing unnecessary spending and excess waste. The app helps users organize meals, build smarter grocery lists, track ingredients they already have at home, and easily find the items they need in a clear and accessible way.
This project marks my first time fully implementing user needs and mapping the complete user journey from research to solution. I focused on understanding real behaviors and pain points in order to design features that genuinely help users, translating research insights into a cohesive, user centered digital experience.
MIXR DATING APP
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UX/UI Design, User Flow, Prototyping
Personal Project
Mixr is an ongoing UX/UI project currently in the prototyping phase and represents the first product I've designed in Figma. This project marked the beginning of my structured approach to user experience design, interactive prototyping, and building cohesive mobile design systems.
The concept behind Mixr addresses a specific social friction. Meeting new people at bars can feel intimidating, unclear, and high pressure. Mixr bridges the gap between digital connection and real world interactions by allowing users to discover a match with other single individuals who are currently at, or planning to visit the same local bar.
